Cookie Policy
This Cookie Policy explains how Gradient Transforming (“we”, “our”, “us”) uses cookies and similar technologies on our website. It should be read together with our [Privacy Policy].
We are committed to protecting your personal information and being transparent about how and why we use cookies.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, to improve user experience, and to provide information to website owners.
Cookies can be:
- First-party cookies: set by the website you are visiting.
- Third-party cookies: set by another organisation (e.g. analytics providers, advertisers).
Cookies can also be:
- Session cookies: temporary and deleted when you close your browser.
- Persistent cookies: remain on your device until they expire or are deleted.
How we use cookies
We use cookies to:
- Ensure the website works correctly and securely.
- Remember your preferences and improve your experience.
- Analyse how visitors use our website so we can improve performance.
Deliver relevant advertising and measure campaign effectiveness (only with your consent).
Types of cookies we use
- Strictly necessary cookies – These cookies are essential for the operation of our website and cannot be switched off. They are usually set in response to actions you take, such as logging in or filling out forms.
- Functional cookies – These cookies allow the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our site.
- Analytics and performance cookies – These cookies help us understand how visitors use our site, so we can measure and improve performance. They allow us to see which pages are most popular and how users move around the site.
Below is a list of the cookies we use, their purpose, and how long they remain on your device.
| Cookie name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| __ga | Google Analytics | Used to distinguish users | 2 years | Analytics |
| __gid | Google Analytics | Used to distinguish users | 24 hours | Analytics |
| _ga_<propertyID> | Google Analytics | Used to persist session state for Google Analytics 4 | 2 years | Analytics |
| privacy_embeds | Avada (ThemeFusion) | Stores the user’s consent choice for loading embedded third-party content (e.g. YouTube, Vimeo, Google Maps, social media feeds) | 1 month | Functional |
Your choices
When you first visit our site, you will see a cookie banner that allows you to:
- Accept all cookies
- Reject all non-essential cookies
You can control cookies through your browser settings. However, blocking some types of cookies may impact your experience of the site.
Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Please check this page regularly for updates.
If you have any questions about how we use cookies, please contact us at: info@gradienttransforming.co.uk